Lasenor continues consolidating its presence in the Brazilian market
A new project dedicated to expanding our facilities in Potim boosts the increase in the production capacity of lecithin and synthetic emulsifiers of Lasenor Brasil.
Lasenor Brasil was created in 2016 in Potim, State of Sao Paulo, to take advantage of the local soy crops as one of the leading soybean producing countries.
The construction of this factory was a further step towards Lasenor objective of supplying row material as close as possible to the origins. Until 2017, Lasenor Brasil main goal was to produce local soy lecithin and import sunflower lecithin to offer a GMO-free alternative for a highly demanding market.
In 2018, Lasenor Brasil decided to increase its portfolio by importing synthetic emulsifiers and non-GMO lecithin produced in Barcelona (Spain) and Nagpur (India). In parallel, the new team designed to manage the business did an excellent job boosting local and export sales in a very complex and highly protectionist market like the Brazilian one.
Lasenor Brasil was created in 2016 in Potim, State of Sao Paulo, to take advantage of the local soy crops as one of the leading soybean producing countries.
New lecithin tanks in Lasenor Brasil.
The increase of local production in LASENOR BRASIL.
The import activity started in 2018 was doing quite well. But following the company strategy, the real aim was to expand the local production. Following this business project, at the beginning of 2019, Lasenor started building a synthetic emulsifier plant without molecular distillation but with the spray cooling technology to make powdered products. The spreading of the COVID-19 pandemic paused the project that is, finally, taking off with an opening scheduled for mid-2023.
By the same year, Lasenor decided to invest in doubling the lecithin production capacity to reinforce the local market, where GMO-free products demand increases. The effort made by the Lasenor Brasil quality assurance team to obtain the recently incorporated Food Chain ID certification is in this line.
This investment will contribute to the development of Potim with the generation of direct and indirect jobs and the movement of the local economy. The town is close to the Shrine of Aparecida do Norte and has more than 20 thousand inhabitants.
Brazil is the second-largest soybean producer in the world.
Currently, Brazil is the second-largest soybean producer globally, only behind the United States. Last year, the country produced more than 114 million tons, according to data from the 2019/20 harvest from the Brazilian Agricultural Research Corporation (Embrapa). With a record production estimated at 120.9 million tons, according to data published in July this year by the National Supply Company (Conab), there was a 5.1% gain compared to the 2018/19 harvest.
Due to the large plantations and crops for vegetable oils, such as corn and soybeans, Brazil is for Lasenor a potential country to search for raw materials and contribute to the supply chain. In addition, the state of São Paulo concentrates most of the country’s food industries, being geographically crucial for distribution and contact with Brazilian customers.
New contruction site of synthetic emulsifiers in Lasenor Brasil
