LASENOR LAUNCHES A NEW DAUGHTER COMPANY IN COLOMBIA. LASENOR ANDINA
This new addition will reinforce Lasenor presence in Latin America and Caribe, strengthening customer relationships thanks to a direct supply to the end-users.
With the establishment of this latest sales and distribution office in Cali, Colombia, Lasenor focus on sustainable growth and offer value-added products to our customers in the region.
Lasenor Andina has been created because of the acquisition of IGH Colombia SAS, following fruitful cooperation from 2018 that from the first steps put the focus on developing strategic alliances in the Colombian food industry. The acquisition agreement was formalized on Tuesday 18th of January 2022 and stood for a step forward in the “glocal” strategy of the Lasenor group. An essential part of Lasenor’s goal is to offer logistic advantages in the supply chain. Lasenor Andina will play a crucial role in this aim for delivering our products directly to the food manufacturers.
Santiago de Cali or Cali in Colombia was chosen because of its strategic location, proximity to the market and Buenaventura seaport in the Pacific. This vibrant city is the capital of the Valle del Cauca department and the most populous city in Southwest Colombia. As the only major Colombian city with access to the Pacific Coast, Cali is the main urban and economic centre in the country’s south and has one of Colombia’s fastest-growing economies. From this strategic location, Lasenor Andina will be able to service directly reach the market, supporting customers in the region with local personnel.
The structure of the new-born Lasenor Andina will mirror other Lasenor business units in the rest of the world. The new company will be a new subsidiary with local, in-house teamwork managing Quality Assurance, Research & Development, Supply Chain & Logistic, Administration and Sales. Lasenor Andina will focus on setting up direct negotiation with the food manufacturer, benefit from having Lasenor production and expertise already part of its nature.
This investment gives evidence of the Lasenor group’s strategic move to expand its growth towards foreign markets. The group is already present in more than 105 countries worldwide through 5 foreign subsidiaries. Therefore, showing this new operation is a further step towards an already announced corporate growth.